Picture
221x142mm, Hardback
ISBN: 9781917045186
Price: £25.00
Available: June 2025
Forthcoming
​June 2025
UNLOCKING SAUDI
Success Strategies for Saudi Arabia, the World’s New Business Frontier
Ignacio de Medina
The first business guide about Saudi Arabia's new era.

"There is a time lag between the great leaps forward in Saudi Arabia’s development and the external perception of the country.

​This book helps redress the balance - a valuable guide for anyone seeking to establish a role in the exciting developments taking place.”
"The Kingdom of Saudi Arabia plays a pivotal role in global business and international relations, yet navigating its market requires deep cultural and strategic understanding. I this book Ignacio delivers compelling and insightful keys and strategies  for those seeking to build meaningful and successful partnerships in the Kingdom."

Rafael Hernández de Santiago, Viscount of Espès, Director and Senior Researcher, Gulf Research Center
 Embarking on a journey into international markets is not just about expanding business; it's about expanding horizons. Saudi Arabia, a land in continuous change and transformation, where tradition meets ambition, invites you to explore its rich cultural tapestry and its thriving and economic landscape. Success here is built on understanding and respect, on forging connections that transcend borders and deepen with trust. This book is your guide to navigating this exciting terrain, where understanding the nuances of culture is as crucial as mastering the art of negotiation and strategy. Switching to a market as different as this one can be daunting. Changing your life, even personally, to embrace a new culture can be intimidating. But courage is found in the willingness to step into the unknown, where true growth and success await those who dare to move forward.
About the Author
Ignacio de Medina is a strategist, businessman and consultant with a rich background in international relations and business expansion, particularly in the Middle East. With over a decade of experience, Ignacio has successfully guided multinational companies from different industries and government entities through the complexities of entering and thriving in new markets, developing effective strategies, and building strong, lasting relationships in culturally diverse environments.
    His expertise extends beyond corporate strategy to include fostering diplomatic relations, where he has played a role in advising embassies and chambers of commerce on economic diplomacy and international trade initiatives. 
CONTENTS
Introduction
  • Chapter 1: The Cultural Foundation of Saudi Arabia
  • Chapter 2: The Art of the Saudi Negotiation
  • Chapter 3: Strategies for Market Entry
  • Chapter 4: Understanding the Saudi Business Landscape
  • Chapter 5: Securing Investment in Saudi Arabia
  • Chapter 6: Navigating Challenges and mitigating Risks
  • Chapter 7: Sector-Specific Opportunities
  • Chapter 8: Long-Term Success in the Saudi Market
  • Chapter 9: The Future of Saudi Business
  • Chapter 10: Conclusion: 99 Key Takeaways for Success in Saudi
  • Alphabetic Directory
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